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The main trends in video format include.
Now that we know that video production is important for our content and marketing strategy, let’s dive into this article and discuss the main format trends that are driving statistics on the Internet.
But before we reveal these formats, let’s take a look at some significant numbers in video marketing.
Video has become the primary format in all communication and sales strategies for companies.
Did you know…
• 61% of marketers plan to increase their video spending in 2023.
• 70% of companies say they are creating more videos now compared to the same time last year.
• 96% of marketers have invested in video ads.
• 94% of video marketers consider video to be an important part of their marketing strategy.
If you realize it, there is currently no other more effective resource for promoting your brand, product, or service than video marketing.
What types of video formats are trending?
• Short videos continue to dominate all platforms: The most suitable duration for a short video is between 10 to 20 seconds. There is no clear time limit for their duration, as different platforms have their restrictions or policies. On social media applications like Instagram, Facebook, etc., most videos last 10 or 20 seconds. However, for web video platforms like YouTube, there is no limit to video duration, and short videos can range from three to five minutes or even longer. A clear example of the trend for this type of video is Reels and Stories. You can use these videos to showcase product expectations, explain a service, and more.
• Educational videos and online training videos continue to grow in acceptance and popularity. If you’re part of an educational school or academy, you can create this type of format. In general, the idea is to share small, mostly casual and spontaneous clips without major concerns about framing or lighting.
• Brand videos: Brand videos are typically part of a larger marketing campaign. They showcase the company’s vision on a larger scale, portray the mission and values of the company, as well as the products and services in a detailed manner.
• Explainer videos: This type of video helps your audience understand why your service or product solves their problems or meets their needs. These videos often depict a fictional journey of the buyer persona, showcasing the problem they face and how they overcome it with the solution offered by your company.
• Animated videos: At Salinashooting, we believe that animated videos can help you convey a more impactful message, especially when illustrating complex concepts and facilitating understanding.
• Testimonial or success story videos: Testimonials from satisfied customers serve to build trust in your brand among other users, as they can access positive experiences shared by others. Don’t underestimate the importance of these videos, as word-of-mouth advertising is highly effective and can be a powerful tool in digital marketing. If you want to include testimonials, ask your customers to help you record a brief comment about your brand’s products or services.
Reference:
Pics: Istockphoto
How to humanize your brand.
Keys to do it.
We’ve learned that brands need to become more flexible and malleable to adapt to new changes in the way a brand is perceived. The models and archetypes of brands are evolving and will continue evolving with the years.
Organizations need to implement strategies that will allow them to get closer to their public by generating a strong connection with their consumers and therefore creating fidelity in their brand. This will be done by implementing strong strategies in the branding of the organization.
A brand that’s humanized is focused in establishing connections with its clients, provider and with society. This will include being inclusive and egalitarian with its users.
In the past years the consumer’s behavior has changed: they now prefer brands that are committed and care for their consumers, show empathy and offer a constant and personalized service.
Therefore, a brand ‘s best strategy to stay relevant in the user’s mind is to care, adapt and evolve based on the consumer’s behaviour.
The fundamentals to implement a humane marketing and branding strategy are the following:
– Emotional intelligence and empathy are key. You need to welcome, listen and empathize with your clients.
We recommend the following to help with brand humanization:
- Storytelling, which is narrating with words and visual resources, is a good choice to start humanizing your brand. Some examples would be to share behind the scenes videos of the company as well as explaining the company’s story to its users.
- Build a strong identity that will define your own style against competitors. This includes your branding and product.
- Listen to your clients and treat them with empathy
- Offer personalized attention
- Be inclusive
References:
Pics: Istockphoto
What types of content can I use to feed my website and social media?
Without a doubt, Digital Transformation has brought us great technological advances that have improved our marketing approach.
Today, we always hear that content is king in the digital era, and it’s true. If your website lacks content, it slows down your search engine ranking.
But what type of content can you use on the Internet?
Basically, it is digitized information distributed through the Internet, and its format is very broad. This content can be transmitted through:
- Images
- Videos
- Audios
- Texts
- Applications
- Portals
- Software
- Video games
- Blogs Social
- Networks, among others.
It’s important to emphasize that for your digital content to be successful, you must thoroughly analyze your buyer persona and their interests. This way, you can attract them and convert them into leads.
Here, we describe the most commonly used content types:
Video
The video format allows you to connect with your audience on a more personal level. It humanizes your brand as it generates trust when people see your face and hear your voice.
The great value of the video format lies in creating a bond with the audience through interaction. When used correctly, video can contribute to great success.
Text
Written content offers advantages such as the ability to edit articles or posts, the possibility to measure metrics to understand your audience’s needs, and the use of organic keywords to improve your website’s search engine ranking.
A blog post can be versatile by incorporating images and videos that help readers spend more time on your site, ultimately having a significant impact on your SEO.
Graphics
There are various types of image formats, including photos, designed graphics, images with text, infographics, and more.
Audio or Podcast
The term “podcast” describes a series of episodic spoken content available for download or streaming.
This type of content has gained significant momentum. In 2021 alone, the number of podcast listeners worldwide reached 332.2 million, and by 2022, it increased to 383.7 million. Within three years, the number of podcast listeners globally has increased by 70%, and it is expected to reach 504.9 million by the end of this year.
What is the perfect type of content for you, your brand, and your audience?
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References:
Pics: Istockphoto
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We support businesses like yours to expertly process your customer requests.Virtual assistant services to help you with the administrative tasks of your specific industry so that you can focus on strategic decision-making to drive your business forward.Our VA’s are fully bilingual (English/Spanish), dedicated with backgrounds in areas such as marketing, communications, graphic design, One of our greatest assets is that we adapt to your needs to provide a variety of quality solutions for your company at an affordable price.
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