Have you told your story yet?

The success of what you put on your website, social media, or corporate video will depend on how you tell it. That’s why, for some time now, many brands have been using “storytelling” to connect with their audience.

It is a vital tool when it comes to truly connecting with the audience. The art of storytelling is the key for an individual to develop an emotional bond with a brand or social action.

This resource, combined with a good strategy, will help you stand out among the competition and attract potential clients.

Main characteristics of good storytelling:

1. Tell an authentic and real story.
2. Generate quick interest.
3. Make the audience the protagonist.
4. Use visual imagery and content-driven messages.
5. Showcase the brand’s philosophy.
6. Entertain, inspire, stimulate, and educate.
7. Know how to effectively convey the message.

Storytelling in your marketing plan.

Storytelling is a technique in inbound marketing that involves telling a story about a product, brand, or company in order to capture the customer’s attention through content.

By telling stories through various communication channels, a company can show its human side to consumers. After identifying with the story, an emotional connection is established between the customer and the brand, influencing the purchasing decision.

Currently, although content marketing is widely implemented, many businesses have yet to take full advantage of storytelling to attract prospects. However, achieving good results with this technique only requires two key elements: having a story and knowing how to tell it.

Do you want to tell the story of your company or brand?

Contact us at salinashooting, and we can help you tell your story in a way that resonates with your audience and explains why they should be interested in your product or service.

The main trends in video format include.

Now that we know that video production is important for our content and marketing strategy, let’s dive into this article and discuss the main format trends that are driving statistics on the Internet.

But before we reveal these formats, let’s take a look at some significant numbers in video marketing.

Video has become the primary format in all communication and sales strategies for companies.

Did you know…

• 61% of marketers plan to increase their video spending in 2023.

• 70% of companies say they are creating more videos now compared to the same time last year.

• 96% of marketers have invested in video ads.

• 94% of video marketers consider video to be an important part of their marketing strategy.

If you realize it, there is currently no other more effective resource for promoting your brand, product, or service than video marketing.

What types of video formats are trending?

• Short videos continue to dominate all platforms: The most suitable duration for a short video is between 10 to 20 seconds. There is no clear time limit for their duration, as different platforms have their restrictions or policies. On social media applications like Instagram, Facebook, etc., most videos last 10 or 20 seconds. However, for web video platforms like YouTube, there is no limit to video duration, and short videos can range from three to five minutes or even longer. A clear example of the trend for this type of video is Reels and Stories. You can use these videos to showcase product expectations, explain a service, and more.

• Educational videos and online training videos continue to grow in acceptance and popularity. If you’re part of an educational school or academy, you can create this type of format. In general, the idea is to share small, mostly casual and spontaneous clips without major concerns about framing or lighting.

• Brand videos: Brand videos are typically part of a larger marketing campaign. They showcase the company’s vision on a larger scale, portray the mission and values of the company, as well as the products and services in a detailed manner.

• Explainer videos: This type of video helps your audience understand why your service or product solves their problems or meets their needs. These videos often depict a fictional journey of the buyer persona, showcasing the problem they face and how they overcome it with the solution offered by your company.

• Animated videos: At Salinashooting, we believe that animated videos can help you convey a more impactful message, especially when illustrating complex concepts and facilitating understanding.

• Testimonial or success story videos: Testimonials from satisfied customers serve to build trust in your brand among other users, as they can access positive experiences shared by others. Don’t underestimate the importance of these videos, as word-of-mouth advertising is highly effective and can be a powerful tool in digital marketing. If you want to include testimonials, ask your customers to help you record a brief comment about your brand’s products or services.

Reference:

Revista Líderes

ElComercio.com

Pics: Istockphoto

How to humanize your brand.

Keys to do it.

We’ve learned that brands need to become more flexible and malleable to adapt to new changes in the way a brand is perceived.  The models and archetypes of brands are evolving and will continue evolving with the years.

Organizations need to implement strategies that will allow them to get closer to their public by generating a strong connection with their consumers and therefore creating fidelity in their brand. This will be done by implementing strong strategies in the branding of the organization.

A brand that’s humanized is focused in establishing connections with its clients, provider and with society. This will include being inclusive and egalitarian with its users.

In the past years the consumer’s behavior has changed: they now prefer brands that are committed and care for their consumers, show empathy and offer a constant and personalized service.

Therefore, a brand ‘s best strategy to stay relevant in the user’s mind is to care, adapt and evolve based on the consumer’s behaviour.

The fundamentals to implement a humane marketing and branding strategy are the following:

– Emotional intelligence and empathy are key. You need to welcome, listen and empathize with  your clients.

We recommend the following to help with brand humanization:

• Storytelling, which is narrating with words and visual resources, is a good choice to start humanizing your brand. Some examples would be to share behind the scenes videos of the company as well as explaining the company’s story to its users.

• Build a strong identity that will define your own style against competitors. This includes your branding and product.
• Listen to your clients and treat them with empathy
• Offer personalized attention
• Be inclusive

References:

Pics: Istockphoto

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