Have you told your story yet?

The success of what you put on your website, social media, or corporate video will depend on how you tell it. That’s why, for some time now, many brands have been using “storytelling” to connect with their audience.

Storytelling is essential in your brand and corporate strategy.

It is a vital tool when it comes to truly connecting with the audience. The art of storytelling is the key for an individual to develop an emotional bond with a brand or social action.

This resource, combined with a good strategy, will help you stand out among the competition and attract potential clients.

Main characteristics of good storytelling:

Tell an authentic and real story.
Generate quick interest.
Make the audience the protagonist.
Use visual imagery and content-driven messages.
Showcase the brand’s philosophy.
Entertain, inspire, stimulate, and educate.
Know how to effectively convey the message.

Storytelling in your marketing plan.

Storytelling is a technique in inbound marketing that involves telling a story about a product, brand, or company in order to capture the customer’s attention through content.

By telling stories through various communication channels, a company can show its human side to consumers. After identifying with the story, an emotional connection is established between the customer and the brand, influencing the purchasing decision.

Currently, although content marketing is widely implemented, many businesses have yet to take full advantage of storytelling to attract prospects. However, achieving good results with this technique only requires two key elements: having a story and knowing how to tell it.

Do you want to tell the story of your company or brand?

Contact us at salinashooting, and we can help you tell your story in a way that resonates with your audience and explains why they should be interested in your product or service.

“Digital Transformation and Artificial Intelligence.”

“How to apply it in our daily life?”

The digital transformation and evolution in the industry has permitted the creation of different tools that support various businesses.

Before we proceed, do you know what AI or artificial intelligence is and how it can be applied to our daily lives?

Artificial Intelligence is a machine´s ability to display the same skills as humans, such as reasoning, learning, creativity and the ability to plan.

AI allows technological systems to perceive and relate to their surroundings, and resolve problems and work towards a goal. The machine receives data (prepared or collected through their own sensors, such as a camera), then processes and responds.

AI systems are capable of adapting their behavior in a certain way, by analyzing the effects of previous actions and working autonomously.

Artificial Intelligence has played a central part in the digital transformation of society and has become a priority of the EU.

It is expected that it’s future applications will lead to big changes, but AI is already present in our lives.

Artificial intelligence in our daily lives

Here are some ways you may not be aware that artificial intelligence is present in our daily lives.

Online shopping and advertisement

Artificial intelligence is used for creating personalized recommendations for shoppers, based on things, such as their searches and previous purchases and other online habits. AI is also important in commerce, to optimize products, plan inventory, and logistic processes among other things.

Online Searchers

Search engines learn the amount of data that their users produce in order to offer relevant search results.

Personal digital assistants

Smartphones use AI to develop the most relevant and personalized device possible. The use of virtual assistants has become widespread. They respond to questions, give recommendations, and help organize their owners routines.

Automatic translations

The language translation programs based on written text and oral data use AI to provide translations. AI also provides automatic subtitles.

Smart houses, cities, and infrastructures

Smart thermostats learn from our behavior in order to save energy, meanwhile smart city developers hope to regulate traffic to improve connectivity and reduce traffic jams.

At Salinashooting we coach you in applying AI into the development of your web content. We help you optimize your data and information that you can apply in your marketing strategy.

References:

www.eldebate.com

Pics: Istockphoto

The Importance of Video Marketing in your Content Strategy.

In the world of digital marketing, there are different ways to convey a message to the target audience of brands and companies. Audiovisual content accounts for 90% of all content consumed online, with Facebook alone generating 8 billion views every day. It’s something that brands can no longer ignore.

According to a study by software developer HubSpot, 81% of brands are embracing video marketing to promote their products, services, and corporate identity. This format allows them to easily reach the Millennial and Gen Z generations. A minute of video holds more value than 2,000 words, and videos are processed 60,000 times faster than text, among other advantages.

With this resource, you can create anything from 30-second advertisements and social media videos to demonstration videos, tutorials, and employee stories, and much more.

Therefore, this is the perfect time to strengthen your digital marketing strategies and include video content in them. Several studies estimate that the percentage of video content consumption will reach almost 100% by 2024. If you’re an e-commerce company, you can create product demonstration videos.

In Latin America alone, 92% of users believe that watching a video related to a product helps in their purchasing decision.

Without a doubt, video marketing is one of the most effective and powerful tools to quickly capture the attention of customers. Its versatility in terms of formats makes it even more appealing. Here are some types of videos you can use to optimize your campaigns, generate conversions, and achieve better results:

Testimonial Videos: Showcase satisfied customers sharing their positive experiences with your brand or product.

Demonstration Videos: Highlight the features and benefits of your product or service by showing it in action.

Brand Videos: Create a compelling video that represents your brand’s identity, values, and mission.

Explainer Videos: Use animated or live-action videos to explain complex concepts or processes in a simple and engaging way.

Tutorial Videos: Provide step-by-step instructions or guides on how to use your product or perform specific tasks.

Animated Videos: Utilize animations, graphics, and illustrations to convey your message creatively and attractively.

Storytelling Videos: Tell a captivating story that resonates with your audience, evoking emotions and creating a memorable connection.

FAQ Videos: Address frequently asked questions to provide valuable information and build trust with your audience.

With these types of videos, you can develop a strong strategy without the need to spend a significant amount of money. Once you have produced a video, you can share it on various online platforms, including your social media channels and website, to reach a wider audience.

References: HubSpot

Internet

Pics: Istockphoto