“Digital Transformation and Artificial Intelligence.”

“How to apply it in our daily life?”

The digital transformation and evolution in the industry has permitted the creation of different tools that support various businesses.

Before we proceed, do you know what AI or artificial intelligence is and how it can be applied to our daily lives?

Artificial Intelligence is a machine´s ability to display the same skills as humans, such as reasoning, learning, creativity and the ability to plan.

AI allows technological systems to perceive and relate to their surroundings, and resolve problems and work towards a goal. The machine receives data (prepared or collected through their own sensors, such as a camera), then processes and responds.

AI systems are capable of adapting their behavior in a certain way, by analyzing the effects of previous actions and working autonomously.

Artificial Intelligence has played a central part in the digital transformation of society and has become a priority of the EU.

It is expected that it’s future applications will lead to big changes, but AI is already present in our lives.

Artificial intelligence in our daily lives

Here are some ways you may not be aware that artificial intelligence is present in our daily lives.

Online shopping and advertisement

Artificial intelligence is used  for creating personalized recommendations for shoppers, based on things, such as their searches and previous purchases and other online habits. AI is also important in commerce, to optimize products, plan inventory, and logistic processes among other things.

Online Searchers

Search engines learn the amount of data that their users produce in order to offer relevant search results.

Personal digital assistants

Smartphones use AI to develop the most relevant and personalized device possible. The use of virtual assistants has become widespread. They respond to questions, give recommendations, and help organize their owners routines.

Automatic translations

The language translation programs based on written text and oral data use AI to provide translations. AI also provides automatic subtitles.

Smart houses, cities, and infrastructures

Smart thermostats learn from our behavior in order to save energy, meanwhile smart city developers hope to regulate traffic to improve connectivity and reduce traffic jams.

At Salinashooting we coach you in applying AI into the development of your web content. We help you optimize your data and information that you can apply in your marketing strategy.

References:

www.eldebate.com

Pics: Istockphoto

What types of content can I use to feed my website and social media?

Without a doubt, Digital Transformation has brought us great technological advances that have improved our marketing approach.

Today, we always hear that content is king in the digital era, and it’s true. If your website lacks content, it slows down your search engine ranking.

But what type of content can you use on the Internet?

Basically, it is digitized information distributed through the Internet, and its format is very broad. This content can be transmitted through:

• Images

• Videos

• Audios

• Texts

• Applications

• Portals

• Software

• Video games

• Blogs Social

• Networks, among others.

It’s important to emphasize that for your digital content to be successful, you must thoroughly analyze your buyer persona and their interests. This way, you can attract them and convert them into leads.

Here, we describe the most commonly used content types:

Video

The video format allows you to connect with your audience on a more personal level. It humanizes your brand as it generates trust when people see your face and hear your voice.

The great value of the video format lies in creating a bond with the audience through interaction. When used correctly, video can contribute to great success.

Text

Written content offers advantages such as the ability to edit articles or posts, the possibility to measure metrics to understand your audience’s needs, and the use of organic keywords to improve your website’s search engine ranking.

A blog post can be versatile by incorporating images and videos that help readers spend more time on your site, ultimately having a significant impact on your SEO.

Graphics

There are various types of image formats, including photos, designed graphics, images with text, infographics, and more.

Audio or Podcast

The term “podcast” describes a series of episodic spoken content available for download or streaming.

This type of content has gained significant momentum. In 2021 alone, the number of podcast listeners worldwide reached 332.2 million, and by 2022, it increased to 383.7 million. Within three years, the number of podcast listeners globally has increased by 70%, and it is expected to reach 504.9 million by the end of this year.

What is the perfect type of content for you, your brand, and your audience?

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References:

Pics: Istockphoto