info@salinashooting.ca
América del Norte, Canada
Blog
Have you told your story yet?
The success of what you put on your website, social media, or corporate video will depend on how you tell it. That’s why, for some time now, many brands have been using “storytelling” to connect with their audience.
It is a vital tool when it comes to truly connecting with the audience. The art of storytelling is the key for an individual to develop an emotional bond with a brand or social action.
This resource, combined with a good strategy, will help you stand out among the competition and attract potential clients.
Main characteristics of good storytelling:
- Tell an authentic and real story.
- Generate quick interest.
- Make the audience the protagonist.
- Use visual imagery and content-driven messages.
- Showcase the brand’s philosophy.
- Entertain, inspire, stimulate, and educate.
- Know how to effectively convey the message.
Storytelling in your marketing plan.
Storytelling is a technique in inbound marketing that involves telling a story about a product, brand, or company in order to capture the customer’s attention through content.
By telling stories through various communication channels, a company can show its human side to consumers. After identifying with the story, an emotional connection is established between the customer and the brand, influencing the purchasing decision.
Currently, although content marketing is widely implemented, many businesses have yet to take full advantage of storytelling to attract prospects. However, achieving good results with this technique only requires two key elements: having a story and knowing how to tell it.
Do you want to tell the story of your company or brand?
Contact us at salinashooting, and we can help you tell your story in a way that resonates with your audience and explains why they should be interested in your product or service.
The main trends in video format include.
Now that we know that video production is important for our content and marketing strategy, let’s dive into this article and discuss the main format trends that are driving statistics on the Internet.
But before we reveal these formats, let’s take a look at some significant numbers in video marketing.
Video has become the primary format in all communication and sales strategies for companies.
Did you know…
• 61% of marketers plan to increase their video spending in 2023.
• 70% of companies say they are creating more videos now compared to the same time last year.
• 96% of marketers have invested in video ads.
• 94% of video marketers consider video to be an important part of their marketing strategy.
If you realize it, there is currently no other more effective resource for promoting your brand, product, or service than video marketing.
What types of video formats are trending?
• Short videos continue to dominate all platforms: The most suitable duration for a short video is between 10 to 20 seconds. There is no clear time limit for their duration, as different platforms have their restrictions or policies. On social media applications like Instagram, Facebook, etc., most videos last 10 or 20 seconds. However, for web video platforms like YouTube, there is no limit to video duration, and short videos can range from three to five minutes or even longer. A clear example of the trend for this type of video is Reels and Stories. You can use these videos to showcase product expectations, explain a service, and more.
• Educational videos and online training videos continue to grow in acceptance and popularity. If you’re part of an educational school or academy, you can create this type of format. In general, the idea is to share small, mostly casual and spontaneous clips without major concerns about framing or lighting.
• Brand videos: Brand videos are typically part of a larger marketing campaign. They showcase the company’s vision on a larger scale, portray the mission and values of the company, as well as the products and services in a detailed manner.
• Explainer videos: This type of video helps your audience understand why your service or product solves their problems or meets their needs. These videos often depict a fictional journey of the buyer persona, showcasing the problem they face and how they overcome it with the solution offered by your company.
• Animated videos: At Salinashooting, we believe that animated videos can help you convey a more impactful message, especially when illustrating complex concepts and facilitating understanding.
• Testimonial or success story videos: Testimonials from satisfied customers serve to build trust in your brand among other users, as they can access positive experiences shared by others. Don’t underestimate the importance of these videos, as word-of-mouth advertising is highly effective and can be a powerful tool in digital marketing. If you want to include testimonials, ask your customers to help you record a brief comment about your brand’s products or services.
Reference:
Pics: Istockphoto
“Digital Transformation and Artificial Intelligence.”
“How to apply it in our daily life?”
The digital transformation and evolution in the industry has permitted the creation of different tools that support various businesses.
Before we proceed, do you know what AI or artificial intelligence is and how it can be applied to our daily lives?
Artificial Intelligence is a machine´s ability to display the same skills as humans, such as reasoning, learning, creativity and the ability to plan.
AI allows technological systems to perceive and relate to their surroundings, and resolve problems and work towards a goal. The machine receives data (prepared or collected through their own sensors, such as a camera), then processes and responds.
AI systems are capable of adapting their behavior in a certain way, by analyzing the effects of previous actions and working autonomously.
Artificial Intelligence has played a central part in the digital transformation of society and has become a priority of the EU.
It is expected that it’s future applications will lead to big changes, but AI is already present in our lives.
Artificial intelligence in our daily lives
Here are some ways you may not be aware that artificial intelligence is present in our daily lives.
Online shopping and advertisement
Artificial intelligence is used for creating personalized recommendations for shoppers, based on things, such as their searches and previous purchases and other online habits. AI is also important in commerce, to optimize products, plan inventory, and logistic processes among other things.
Online Searchers
Search engines learn the amount of data that their users produce in order to offer relevant search results.
Personal digital assistants
Smartphones use AI to develop the most relevant and personalized device possible. The use of virtual assistants has become widespread. They respond to questions, give recommendations, and help organize their owners routines.
Automatic translations
The language translation programs based on written text and oral data use AI to provide translations. AI also provides automatic subtitles.
Smart houses, cities, and infrastructures
Smart thermostats learn from our behavior in order to save energy, meanwhile smart city developers hope to regulate traffic to improve connectivity and reduce traffic jams.
At Salinashooting we coach you in applying AI into the development of your web content. We help you optimize your data and information that you can apply in your marketing strategy.
References:
Pics: Istockphoto
Crazy Food
Alongside this restaurant with created their digital menus for different social media posts creating interactions with its users.
MOVIL SERVICE
We work with MOVILSERVICE to create their Ilustration.
We Partner Up With BENGALA
Bengala Audiovisual is a company established in El Salvador and the Dominican Republic that seeks to satisfy the needs of its clients through comprehensive solutions focused on audiovisual productions.
It is made up of a team of professionals with different skills and experiences that include production, direction, communication, design and advisory on institutional strategy; in order to improve with each project the communication experience that our clients wish to transmit to their target groups.
We have been operating in El Salvador since 2013 and we have a second headquarters in the Dominican Republic since 2016.
Each project has specific needs, so within the development process all the production elements must be treated as essential parts of a strategy of several actions that work as a coherent and comprehensive set. We believe that co-creation, creativity and efficiency are key aspects for innovation, this being an important part of our production process in each project.
Surf Skate, San Salvador
We built this company’s branding from the ground up, developing its strategy and positioning, outdoor and social media.
Oriental Marketplace
We work with Oriental Marketplace and launched outdoor advertising to connect to the costumers.
E-commerce / Web Dev
Earn More Money by Designing a Professional eCommerce Website, this is a part of our Work.
