“Digital Transformation and Artificial Intelligence.”

“How to apply it in our daily life?”

The digital transformation and evolution in the industry has permitted the creation of different tools that support various businesses.

Before we proceed, do you know what AI or artificial intelligence is and how it can be applied to our daily lives?

Artificial Intelligence is a machine´s ability to display the same skills as humans, such as reasoning, learning, creativity and the ability to plan.

AI allows technological systems to perceive and relate to their surroundings, and resolve problems and work towards a goal. The machine receives data (prepared or collected through their own sensors, such as a camera), then processes and responds.

AI systems are capable of adapting their behavior in a certain way, by analyzing the effects of previous actions and working autonomously.

Artificial Intelligence has played a central part in the digital transformation of society and has become a priority of the EU.

It is expected that it’s future applications will lead to big changes, but AI is already present in our lives.

Artificial intelligence in our daily lives

Here are some ways you may not be aware that artificial intelligence is present in our daily lives.

Online shopping and advertisement

Artificial intelligence is used  for creating personalized recommendations for shoppers, based on things, such as their searches and previous purchases and other online habits. AI is also important in commerce, to optimize products, plan inventory, and logistic processes among other things.

Online Searchers

Search engines learn the amount of data that their users produce in order to offer relevant search results.

Personal digital assistants

Smartphones use AI to develop the most relevant and personalized device possible. The use of virtual assistants has become widespread. They respond to questions, give recommendations, and help organize their owners routines.

Automatic translations

The language translation programs based on written text and oral data use AI to provide translations. AI also provides automatic subtitles.

Smart houses, cities, and infrastructures

Smart thermostats learn from our behavior in order to save energy, meanwhile smart city developers hope to regulate traffic to improve connectivity and reduce traffic jams.

At Salinashooting we coach you in applying AI into the development of your web content. We help you optimize your data and information that you can apply in your marketing strategy.

References:

www.eldebate.com

Pics: Istockphoto

How to humanize your brand.

Keys to do it.

We’ve learned that brands need to become more flexible and malleable to adapt to new changes in the way a brand is perceived.  The models and archetypes of brands are evolving and will continue evolving with the years.

Organizations need to implement strategies that will allow them to get closer to their public by generating a strong connection with their consumers and therefore creating fidelity in their brand. This will be done by implementing strong strategies in the branding of the organization.

A brand that’s humanized is focused in establishing connections with its clients, provider and with society. This will include being inclusive and egalitarian with its users.

In the past years the consumer’s behavior has changed: they now prefer brands that are committed and care for their consumers, show empathy and offer a constant and personalized service.

Therefore, a brand ‘s best strategy to stay relevant in the user’s mind is to care, adapt and evolve based on the consumer’s behaviour.

The fundamentals to implement a humane marketing and branding strategy are the following:

– Emotional intelligence and empathy are key. You need to welcome, listen and empathize with  your clients.

We recommend the following to help with brand humanization:

• Storytelling, which is narrating with words and visual resources, is a good choice to start humanizing your brand. Some examples would be to share behind the scenes videos of the company as well as explaining the company’s story to its users.

• Build a strong identity that will define your own style against competitors. This includes your branding and product.
• Listen to your clients and treat them with empathy
• Offer personalized attention
• Be inclusive

References:

Pics: Istockphoto